About frooly

Showcasing luxury, handcrafted and unique sellers

Frooly is an award winning online marketplace for Britain’s best luxury and unique sellers.

We’re passionate about promoting choice and helping independent retailers reach a wider audience. It’s all about sustainability.

Since launching in May 2011, Frooly has grown rapidly and now showcases over 1,000 luxury and unique sellers from around the UK.

Uniquely, Frooly measures seller performance and proactivity to allocate a reputation score. This helps shopper’s buy with confidence, knowing they are supporting choice and the future of the high street.

The Frooly team are based between Sheffield and London and aim to be home to 10,000 retailers by 2013.

What else do we do?

We are more than just online. We understand that our buyers and sellers still love to see and feel what's tangible.

Have a peek at our Find it on Frooly Catalogue, join us at one of our real life markets, meet our team, or call us, we'd love to hear from you.

Who sells with us?

Our Talent Scouts scour the land to bring you the absolute best. We have designers, makers, re-worked vintage, prints, furniture, ceramics, books, artwork and more. Want to sell on frooly? Find out how.

Who buys from us?

People from every corner; if you are looking for something unique or to support your local community then you're in the right place.

Frooly is super powered word of mouth on the web. We take into account what people say and how they interact with a seller to give that seller a quality score. You can use the 'Frooly Score' to help judge who to buy from and who to support. Find out more.

Meet the Editor

Me. A busy twenty something, teetering on the edge of 30; I find beauty in everything. My loves are vintage jewellery, my endless shoe collection, eating gnocchi, my best friend Alfie (my horse) and dancing the night away in painful, but equally stunning, mammoth heels.

Want style tips, unique gift ideas, and some good old fashioned bargains follow me @gemmabaldan or visit my blog.

Meet the team

frooly is made in Sheffield by founders Michael Ord (30) & Gemma Baldan (29), our Account Management Team, team of dedicated Talent Scouts and of course our ninja Developers.